The above advertisement is a campaign ad for Bill Patterson. Before you even read the words printed on this ad, one thing strikes you - the American flag. This is an effective use of pathos, as it appeals to an audience's emotions by stirring up patriotic thoughts. Is Bill Patterson really more of an American than his running opponents or more apt to be a County Sheriff? This ad doesn't seen to say so. Yet just by using the image of the great American flag he gains favor with the public.
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