The above advertisement is for a floor covering business owned by Jim Schnasa. There is only one argument made -- an appeal to ethos. Words like "don't settle for second best," and "owner/lead craftsman" are chosen carefully to portray that Jim Schnasa is well-equipped to service your needs. There are no colors to catch your eye, no stories, no fluff. There is only the information one would need to know that Jim Schnasa is the right choice.
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