The above advertisement is used by Hyundai in a matter-of-fact approach. It appeals to logos as it names the exact cost, the amount of people the car can fit, and even mentions the rear defroster. Clever lines and caches such as "cars that make sense" are scattered throughout the ad, but the main approach for getting readers to buy a Hyundai are the cold hard facts.
Good annalize. Hits all the main points that I saw in the add except that the title also appeals to logos, it brings excitment that a nice car might not cost a million. The car doesn't look like a million to me but logos of the add makes me willing to consider it a choice in my search for a car.
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